Culture Machine’s Put Chutney becomes producer’s first choice
South India’s favourite online digital youth channel ‘Put Chutney’ from Culture Machine is on its way to becoming the most popular way to promote movies in the south. Put Chutney’s popularity with the youth and the engaging, comedy content helps producers reach out to a much larger audience in a witty and fresh style. Post the success and positive feedback received for ‘Jil Jung Juk’ videos, Put Chutney collaborated with actor Jayam Ravi to promote his Zombie Flick – Miruthan. This again was written, shot and uploaded within 48 Hours. This video has garnered over 250,000 views within a week of release.