No means No, Taapsee says it loud, The New Indian Express. Dated, 17th September, 2016

Consent is one of the most nuanced and under-discussed issues that plagues our country. For too long, our movies have romanticised the idea that you need to forcefully pursue and stalk a woman in order to win her affection. And of course, a lot of the movies have the famous dialogue or song Adavari Maatalaku Ardhale Verule. Well, we even have a movie with the same title.

screen-shot-2016-09-16-at-5-13-05-pmBut Taapsee Pannu, who had already melted hearts of biggest film critics with her realistic performances, is here with a video that sends out a clear message to men on how women’s consent is important and how her ‘no’ means a no.

Taapsee is also popular in the Tamil film industry for her roles in alternative cinema like Aadukalam. She has decided to break down the concept of consent in plain terms – “Yes means yes and no means no.” She is joined in the video by actor and model Angad Bedi.

The Yes No Song is a light-hearted song with a profound message set to the tune of the popular Tamil number Comena Come. In this video produced by Culture Machine’s digital Channel – ‘Put Chutney,’ she spells out – or rather sings out – the idea of consent to men.

She points out that ‘women’s hearts aren’t a prize’ and that ‘stalking and threatening’ aren’t the way for love to succeed. But, every coin has two sides to it and every song two verses. In the latter half of the song, Taapsee addresses the flipside of the issue. She urges women not to adhere to the ‘charade of womanhood’ that has been propagated by society. This dance of shyness and coyness that every woman is supposed to display before accepting a man’s advances. She points out that women need not be expected to deny their true feelings.

The song is going to be launched on Put Chutney channel on Youtube today.

The Saturday quota of viral video is on its way.

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