INTELLIGENCE MACHINE

Delivering data based creative video solution for brands and creators

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BRAND IQ

SHARE OF VOICE AND SENTIMENTS

Discover the sentiment around your brand’s voice in the digital space. Get an actionable plan to align your brand’s promise to your target audience.

TOP CREATORS

Know who your top creators are and what videos they’ve been creating to add an additional value to your brand.

DISCOVER EARNED AND OWNED MEDIA

Culture Machine tracks all videos associated with a brand as well as measures their performance across Reach, Engagement and Advocacy on a daily basis. Discover which videos are performing and which ones aren’t.

CONTENT FORMATS

Know who your top creators are and what videos they’ve been creating to add an additional value to your brand.

CONTENT IQ

CREATOR PERFORMANCE

Scan through 120 Million creators by filtering categories, topics, engagement, subscriber base etc. Find other creators who are doing well in your area of expertise and benchmark yourself against your peers. The system informs you about what kind of content is really working for you and what isn’t. See what feedback and recommendations your audience has to provide.

AUDIENCE INTERESTS

Discover current audience moods across all major social media platforms, to create your video. Culture Machine combines Social Media Listening and Social Media Video Auditing services, and delivers the most comprehensive set of intelligence – enabling you to optimize future video based communication efforts.

KNOW YOUR AUDIENCE

Know what your audience is engaging in, understand their interests and how they are reacting to different topics.

PROGRAMMING CALENDAR

Know the programming calendars of your competitors (Hero/Hub/Hygiene) and keep track of their frequency of content uploads. Identify the right programming slate to maintain a sustained performance.
technology
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CREATORS

Access to over 200 Million creators
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VIDEOS

Reviewing from 2 billion videos daily. Culture Machine analyses and categorizes videos by format as well as measures by engagement, sentiment and viewership levels.
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COUNTRIES

IM currently supports US, Canada, India, Middle East and South East Asian Countries with capabilities to add more countries on the fly.
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PLATFORMS

Active presence on top digital video platforms with partnerships with the likes of Facebook, Youtube among others.
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BRANDS

Tracking over 100,000 brands across all industries including CPG, Health & Beauty, Automotive, Insurance, Television, Telecommunications, Toys, Consumer Electronics, Sports, Fast Food, etc.
benefits

Create only content that’s trending. Saves on unnecessary spend

Be in the know – dashboard to manage your media, and monitor competitors’ content

Increase your viral content to content creation ratio

Optimise Digital Ad-spends

Develop and deploy using our patent pending recipe for virality

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