AI-powered media intelligence platform delivering data based creative video solution for brands and creators
PERFORMANCE OVERVIEWWhat is my Brand’s Health?
Share of Voice measures the basic performance metrics of Reach, Engagement and Advocacy for your brand and competitors, on a daily basis. Our machine learning algorithm automatically classifies content as Earned (user generated content) and Owned (brand generated content). Get an actionable plan to align your brand’s promise to your target audience.
TOP CREATORSWho are the Creators?
Know who your top creators are and what videos they’ve been creating to add an additional value to your brand. Sort creators based on reach, engagement, advocacy and subscriber score. Filter creators by geography, recent activity, formats and platforms.
SENTIMENT ANALYSISWhat is my Audience Reaction?
Based on the comments that are being made on your video(s), our Data Science algorithm identifies the sentiment around your video in terms of positive, negative and neutral. Sentiment analysis around UGC content allows you to identify which UGC is responsible for negative sentiment around your brand.
CONTENT BRIEFWhat Content To Create?
Content Formats and Themes help you identify the successful content types for a brand. These are ranked on performance metrics.
Audience interests help an agency or a brand answer the question – “People who are interested in my brand are also interested in what else?”. Audience interests are time-sensitive and are related to your customer segment, hence change with location and time period.
The combination of formats, themes and interests allows you to create data backed content which improves your digital footprint
INFLUENCERSWith Whom to Create?
Identify top-performing influencers for your brand or industry, across digital channels. The multi-lingual search functionality allows you to search for any topic across platforms. With powerful filter and sort options, an agency/brand can identify audience-relevant influencers, channels or videos for a particular brand or industry, based on your campaign objectives.
PROGRAMMING CALENDARWhen to Create Content?
Know the programming calendars of your competitors (Hero/Hub/Hygiene) and keep track of their frequency of content uploads. Identify the right programming slate to maintain a sustained performance.