INTELLIGENCE MACHINE

AI-powered media intelligence platform delivering data based creative video solution for brands and creators

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features

BRAND IQ

PERFORMANCE OVERVIEW

What is my Brand’s Health?
Share of Voice measures the basic performance metrics of Reach, Engagement and Advocacy for your brand and competitors, on a daily basis. Our machine learning algorithm automatically classifies content as Earned (user generated content) and Owned (brand generated content). Get an actionable plan to align your brand’s promise to your target audience.

TOP CREATORS

Who are the Creators?
Know who your top creators are and what videos they’ve been creating to add an additional value to your brand. Sort creators based on reach, engagement, advocacy and subscriber score. Filter creators by geography, recent activity, formats and platforms.

SENTIMENT ANALYSIS

What is my Audience Reaction?
Based on the comments that are being made on your video(s), our Data Science algorithm identifies the sentiment around your video in terms of positive, negative and neutral. Sentiment analysis around UGC content allows you to identify which UGC is responsible for negative sentiment around your brand.

CONTENT IQ

CONTENT BRIEF

What Content To Create?
Content Formats and Themes help you identify the successful content types for a brand. These are ranked on performance metrics.
Audience interests help an agency or a brand answer the question – “People who are interested in my brand are also interested in what else?”. Audience interests are time-sensitive and are related to your customer segment, hence change with location and time period.
The combination of formats, themes and interests allows you to create data backed content which improves your digital footprint

INFLUENCERS

With Whom to Create?
Identify top-performing influencers for your brand or industry, across digital channels. The multi-lingual search functionality allows you to search for any topic across platforms. With powerful filter and sort options, an agency/brand can identify audience-relevant influencers, channels or videos for a particular brand or industry, based on your campaign objectives.

PROGRAMMING CALENDAR

When to Create Content?
Know the programming calendars of your competitors (Hero/Hub/Hygiene) and keep track of their frequency of content uploads. Identify the right programming slate to maintain a sustained performance.
technology
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CREATORS

Access to over 200 Million creators
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VIDEOS

Reviewing from 2 billion videos daily. Culture Machine analyses and categorizes videos by format as well as measures by engagement, sentiment and viewership levels.
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COUNTRIES

IM currently supports US, Canada, India, Middle East and South East Asian Countries with capabilities to add more countries on the fly.
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PLATFORMS

Active presence on top digital video platforms with partnerships with the likes of Facebook, Youtube among others.
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BRANDS

Tracking over 100,000 brands across all industries including CPG, Health & Beauty, Automotive, Insurance, Television, Telecommunications, Toys, Consumer Electronics, Sports, Fast Food, etc.
benefits

Create only content that’s trending. Saves on unnecessary spend

Be in the know – dashboard to manage your media, and monitor competitors’ content

Increase your viral content to content creation ratio

Optimise Digital Ad-spends

Develop and deploy using our patent pending recipe for virality

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