Dia Mirza was appointed the brand ambassador for Prime Minister Narendra Modi’s Swachh Bharat Abhiyan’s latest offshoot — the Swachh Saathi program — under which over 2000 volunteers had enrolled to ensure that students in 10,000 schools across the country took the initiative forward (Mirror, June 6).
Now, Dia has lent her voice to a documentary to raise awareness about the Deonar dumping grounds, India’s largest and oldest landfill set up in 1927. To be released on Culture Machine’s Being Indian YouTube channel later this week, the video raises questions about the site which, entangled in power struggles, has outlived its expiry date and caused health issues for the residents of Chembur, Govandi and Mankhurd. “We were all alarmed when a fire broke out there recently with many citizens raising questions. It made us relatively more aware but not enough to encourage us to make better choices. This film explains what causes the fires and also the other realties of the site that many of us are ignorant about. Most importantly, it holds up a mirror to society, urging us to step up and act. I chose to lend my voice to it because it offers a solution,” Dia told Mirror.
The actress-conservationist is taking her role as ambassador seriously and is keen to support more such causes. “I hope to participate and create content that helps us, as citizens, make better choices. Before we point fingers at authorities or wait for scientific waste management systems, we need to ask ourselves about our own waste-disposing attitudes,” she reasons.
Meanwhile, Dia made heads turn at the recently concluded fashion week in a stunning sari, channelling the ultimate ’60s screen diva. “I felt like a character from a Guru Dutt film,” she smiles. And when can we expect a sighting on the big screen again? “I just wrapped up a public service film, Kids for Tigers, and would like to direct again if I have a strong story to tell. My husband Sahil (Sangha) and I are in the process of finalising three projects for our production company. My Indo-Iranian film, Salaam Mumbai, is releasing later this year,” she signs off.