Entertainment for the
Internet Generation

CULTURE MACHINE’S DIGITAL CHANNELS

INCLUDE BEING INDIAN, BLUSH,

PUT CHUTNEY, AWESOMESAUCE

AND EPIFIED AMONG OTHERS.

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Being Indian is a community built to cater today’s youth who are curious, opinionated, gusty and spunky. What started as India’s most loved YouTube Channel is now India’s fastest growing website. The voice of Being Indian’s collective community of 6 Million fans is cognate with ‘Being Desi’. Expect the unexpected on Being Indian when you dig deep only to find India’s spitting image of its quirkiest side.

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If Blush were a woman, she’d be described as Bold, Unapologetic, Beautiful & Brave. Blush is a lifestyle digital platform that presents content for the modern, cosmopolitan, forward thinking and decision making woman. From beauty to beautiful, woman to womanhood and lifestyle to life, Blush is a myriad of themes of everything that the modern Indian woman wants to explore.

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Epified is a channel which brings together aspects of varied cultural narratives that are often left untold in the mainstream world of digital story telling. The visual style of the channel is influenced by the diversity of the Indian visual languages found in art, crafts, comics, design and graphic media. Epified communicates via stories that are visually captivating and focuses on a narrative that pays homage to the Indian storytelling.

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Put Chutney is Culture Machine’s reputable Anna from the South who entertains an audience that’s hungry for regional humour. Put Chutney has successfully tapped the southern regional audience by building a community of whacky, curious, witty, goofy and like-minded thinkers who find solace in their idli-chutney and mustachy machhas.

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Awesome Sauce is our yummylicious offering of food content, made to order for the taste buds of Indians in India and across the globe. Fun, easy to follow and delectable for the eyes, Awesome Sauce has everything that it takes to make an Indian food lover go weak in the knees. Recipes, kitchen hacks and more – daily on Facebook, Youtube and Instagram. Enjoy!

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One of its kind, youthful and quirky. Viva is a Telugu YouTube Channel from the stable of Culture Machine. Viva has rocketed to become a rage down south. Sabarish Kandregula, the face of Viva, with his unusual style of comedy has set a new benchmark in the comedy genre. Viva’s content resonates with the youth of Telangana and Andhra Pradesh, as well as the expat community.

BRAND

ORIGINAL

PROGRAMMING

We design content that complements your brand philosophy, and leverage it within our network of over 350 YouTubers and 22 million subscribers with an average of 0.5 Billion views per month and 1.5 Billion+ Watch Minutes

BRAND

CUTTING EDGE

TECHNOLOGY

We are adept at using deep analytics in conjunction with our in-house proprietary technology platforms to gather insights and understand success levers in the digital video universe.

BRAND

CONTENT

MANAGEMENT

Our designated team manages your branded content, audience, claims, and promotions, backed up with ideas and insights from multiple social platforms.

BRAND

CONTENT

MARKETING

Market your content via YouTube, Facebook, Twitter and through social seeding and social media management to ensure your video gets the audience it serves.

BRAND

BRAND

PORTFOLIO

Lean back and have a look at some of the work we’re proud of.

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BRAND

OUR CLIENTELE

TECHNOLOGY

INTELLIGENCE

MACHINE

Intelligence Machine empowers brands and creators with the answer to “know what content to create”. Its big data stack processes terabytes of data from digital and social media everyday. With its patent-pending recommendation engine, it helps brands and creators know what kind of content is working well, what is creating a buzz on social media, and what kind of content is appealing to the masses.

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TECHNOLOGY

VIDEO

MACHINE

Video Machine is a patent-pending cloud-based proprietary platform to generate great looking videos for any audio track personalized to audience interest, at scale. It offers end-to-end solution for users to source catalogue, curate media assets and generate video variations using a multitude of story formats. These videos can then be syndicated, as horizontal, vertical or square shaped formats, across video streaming platforms like YT, FB, Spotify, Twitter, Roku, Linear Television amongst others.

TECHNOLOGY

CREATOR

PLATFORM

Creator Platform is an integrated solution for an individual talent to join our network, access and analyse the performance dashboard of their channels, and content managed by CM. It provisions a consolidated view of revenue share generated from the creator’s channels, or videos in our network, published over different social media platforms. Lastly, it is the easiest way to recover earned Payouts for all the media content managed through CM.

DISTRIBUTION

HOW WE DO IT

We are a digital media company for the internet generation, and we’ve been consistently exporting South Asian youth culture globally. Our final
product is an amalgamation of great quality digital content backed by data and
technology that are weaved together to narrate great stories that eventually
become a trend.
Our programming team understands the science of digital video, and hence, we have our own in-house technology developed by top notch engineers. The right content is syndicated onto diverse digital platforms that is personalized and curated for your audience.

DISTRIBUTION

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INVESTORS

zodius
tigerglobal
times-internet

NEWS

WE’RE HIRING

graphic designer Mumbai

data scientist Mumbai

Talent Manager Network Growth Mumbai

Talent Executive Growth & Development Mumbai

Business Analyst Mumbai